A Simple Truth
Procrastination is counter-productive to being proactive. A company whose management refuses to see long term benefits from today’s proactive thinking and action will eventually pay a heavy price. The failure to timely maintain equipment and the structures necessary for the business to thrive will not end well. For Instance, the roof on the office, factory or warehouse will have a much longer service life when management has a free roofing inspection at least once a year that allows small problems to be repaired in a timely fashion before they turn into disaster and huge expense.
We’ve All Seen It
I expect many of you have been in situations where you end up twiddling your thumbs watching your companies property and equipment deteriorate due to an individual management or group’s unwillingness to see and understand the value of timely maintenance. Many times it an “Out of sight, out of mind” attitude that only deems important the crisis of the day. Then one day the roof leaks and the business is faced with the clean up from water damage and the remediation of the mold that has found a suitable moist home in the structure as a result of the long term lack of maintenance. Again, all this could have been avoided with a free roofing inspection performed once a year.
. . . to put off doing something until later; defer to take action! Procrastination can be devastating to a business especially if it is at the senior level.
- It can lead to crisis management.
- It can be very detrimental to properly maintaining plant and equipment.
- It allows small problems to grow in major crisis and expense.
- It stymies creativity and innovation.
- It can lead to the loss of talent.
- It is also associated with the inability to be decisive.
- It usually is the result of Tunnel Vision
Small Business Owners
Now many small business owners’ procrastination evolves from coping with doing multiple management tasks under financial constraints. As their business grows, they hire consultants and key professional to assist or manage the marketing and sales functions. Simply put, procrastination becomes a noticeable problem when trying to prioritize what to do first when one’s eye is still looking at the short term results. It comes along with the reluctance to relinquish authority and the desire or ability to listen. And then there is the element of tunnel vision, which can play an important role in procrastination. My experience has shown that these managers and owners are not marketing-oriented. The time-line is not that critical to them. They are concerned with day to day results versus year-end and three to five year goals. So they may give a tepid endorsement, if any . . . and are in no hurry to implement. Instead, they point to the past and now, trying to avoid upsetting a good thing in their minds.